Magnifying thought-leadership with creative content
The Problem
Depositphotos is an international content platform with a library of over 250 million stock photos, videos, vectors, and music tracks. They needed an additional content platform to share their expertise with a marketing and advertising audience, grow their online presence, and become one of the top-of-mind stock marketplaces globally.
Problem Solved
By subscribing to Open Mic—The Drum’s self-publishing platform for the marketing community— Depositphotos received access to an additional communication channel to share their expertise, grow their exposure, and maintain a connection with the global creative community.
Working together with Open Mic’s content team, Depositphotos' articles, case studies and projects were designed to help creatives around the world realize their projects. They reached even wider audiences thanks to being published on The Drum's homepage.
To showcase the scope of Depositphotos’ expertise and strengthen its position as an industry thought leader, they contributed to various editorial Deep Dives on The Drum (monthly explorations of key topics within the industry), including one on Content Marketing, and featured in Open Mic’s Ask an Expert video series. The Depositphotos content was featured on our homepage, as well as promoted through different social media channels.
Results
47,117
overall views across all content
4,126
views on their top performing article
2,304
views on their Ask an Expert feature
891
views on their company profile
1,000+
views on 18 articles
“Our audience consists of creatives, marketers, and content makers from all over the world. We put a lot of effort into content marketing activities and forecasts to inspire our clients and contributors, help them stand out in a saturated market, and save time for more creative tasks. The Drum’s Open Mic has become a great tool to share our research, insights, and expertise with the global creative and marketing community."
Anastasiia Fed-Titova, head of PR and communications at Depositphotos
Get in touch
Do you want to amplify your content marketing?
Loading...
