Amplifying expert insights on in-game advertising

The Problem

With in-game advertising in its infancy, Anzu wanted to raise their profile and educate advertisers about the medium.

Anzu needed a content solution to reach a relevant audience at scale and a way to amplify both their brand and their insights to global advertisers and marketers. The goal was to propel in-game advertising forward as a medium and position Anzu as a key thought leader in that area.

Problem Solved

By subscribing to Open Mic – The Drum’s self publishing platform for the marketing community – Anzu were able to establish a company profile on The Drum and share their thought leadership, case studies and perspectives on big industry announcements directly with The Drum’s audience.

Working collaboratively with our content team, Anzu content was developed to appeal to our global audience then published straight to The Drum homepage.

To cement their position as a thought leader, Anzu contributed to relevant editorial Deep Dives (monthly explorations of key topics within the industry), including Gaming. The Anzu brand appeared alongside editorial content on our homepage and was promoted across our site and social media channels.



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“Open Mic has been a great tool to help us strengthen our positioning as an industry leader and amplify the Anzu brand. It has also allowed us to nurture in-game advertising as a medium and an established ad channel by educating and reaching advertisers with success stories, important updates, news, insights, and critical research."

Natalia Vasilyeva, EVP Marketing and Strategy, Anzu

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