Leading the conversation on Globalization

The Problem

The Economist Group wanted to raise the profile of their new partnerships, policy research and events business: Economist Impact.

With ‘New Globalization’ at the heart of their solutions, we needed to position them as thought leaders within this space, build an understanding of their offering to The Drum’s marketing and advertising audience, and help them attract new business opportunities.

Problem Solved

Economist Impact exclusively sponsored The Drum’s Globalization Deep Dive – a dedicated, month-long editorial hub and content burst on the topic of Globalization. Through this partnership, Economist Impact’s branding and logo featured on thedrum.com homepage, the hub landing page, and on all related marketing.

To elevate their position, we collaboratively produced an editorial feature showcasing research and insights from Economist Impact’s expert analysts and curated a bespoke panel session in conversation with world-renowned brands Mars and Fujitsu, on topics such as digitization and resilient supply chains.

The content was hosted on the Deep Dive and amplified via a week-long takeover across our EMEA, US and APAC newsletters and high-impact display campaign across mobile and desktop.

All of this content lives indefinitely on The Drum’s website.

Results

50,442

Deep Dive page views

19,191

Video views

on panel discussion

28,689

Newsletter opens

featuring Economist Impact’s ads

2,152

Total article views

110,616

Impressions

across social & display

0.44%

click through rate

on digital display, against a benchmark of 0.28%

“For the launch of Economist Impact, it was really important to engage with The Drum’s senior media and marketing audience and explain our value proposition to them. Using a deep dive webinar and article allowed us to do this, while also helping the audience understand some of the complexities of navigating the global economy. The Drum were a great partner throughout the process, and ensured we achieved the right mix of reach and engagement across the campaign”

Jamie Credland, SVP Client Marketing, Economist Impact

Get in touch

Contact us for media solutions like this.