Owning the conversation via event executions
The Problem
In a rapidly evolving digital world, data privacy for advertisers has never been more important. As market leaders in this space, Neustar, a TransUnion company, wanted to drive brand awareness and showcase their thought leadership on the topic of ‘Clean Room’ technology at the Cannes Lion International Festival of Creativity 2022 and beyond.
Problem Solved
To achieve these objectives, The Drum provided access to our event production expertise; industry credibility, and unrivalled access to Neustar’s target audience of tech-focussed marketers and advertisers.
We supported the curation of a high-end breakfast event and panel discussion for select industry experts at the Hotel Martinez in Cannes, France. The event assembled leading minds in the privacy-enhancing technologies (PET) space to help our audience separate Clean Room fact from fiction, while giving them an unforgettable experience during the world’s leading Festival of Creativity.
Following Cannes Lion, The Drum edited all footage to create a suite of assets for post-event promotion, including the full panel video, speaker highlight video clips, social sizzles teaser clips, and an editorial write up of the session.
As Neustar were hosting the panel session behind their own gated landing page, we included a teaser video within the session write up article to build interest and drive traffic to the Neustar page.
Results
2.2k+
article views
120k
social impressions
51k
social video views
“The team from The Drum helped ensure our Cannes event was a standing-room-only success. From pre-event planning and promotion to on-site panel moderation, A/V execution, and post-event video production, The Drum helped us establish our strong presence in the market as a leader in data clean room technology.”
Brett House, Vice President, Global Marketing & Analytics Solutions, Neustar, a TransUnion company
